Engaging Advertisement Examples for Teaching Persuasive Techniques

Advertisements are one of the most accessible and relatable forms of persuasive writing for primary students. They see them on TV, online, in shops and even around the school. Using advertisement examples in the classroom helps students recognise how language and design come together to influence target audiences. It also gives them a fun, real‑world context for understanding persuasive devices.

This resource pack includes five fictional advertisement examples created by Teach Starter’s talented design team. The resource also features a two-page analysis worksheet to guide students through analysing the purpose, target audience, design features and persuasive techniques of the sample text. Due to its generic nature, this worksheet could also be used with any sample advertisement.

The advertisement examples in this pack feature fictional products that children will find engaging. They include:

• 7-in-1 Craft Contraption
• Canine Communication Collar
• iFoundit
• Food Flavour Fryer
• Teleporting Trampoline

This resource downloads as a full-colour or black-and-white printable PDF. The worksheets can also be downloaded as an editable Google Slides file.

By engaging with this resource, students will learn to identify and analyse the tools advertisers use to create appealing advertisements that persuade their target audience.

Use This Advert Example Pack in Your English Lessons

This advert example pack is a versatile teaching tool that can be used in multiple ways during your persuasive writing unit. Here are some ideas from our team to get you started:

• Modelled think‑alouds –  Choose one of the advert examples. Walk students through your thought process as you analyse the features of the advertisement. For example: “I notice this bright colour grabs my attention. I think the advertiser wants me to feel excited.”
• Shared annotation – Have the class choose one of the advertisement examples to analyse as a class. Use sticky notes, highlighters or digital annotation tools to point out persuasive devices such as slogans, emotive language or layout choices. Based on this analysis, ask students what they think the ad is trying to achieve.
• Rotating stations – Place the advertisement examples at different stations around the classroom. Have small groups of students placed at each station to analyse a different advertisement, then rotate to the next station when they are finished. Encourage the students to use the worksheet prompts as conversation starters.

Download These Classroom-Ready Printable Advertisements

Use the Download button above to access your preferred version of these printable advertisements with accompanying worksheets. (Note: You will be prompted to make a copy of the Google Slides file on your personal drive before accessing it.)

Everything is formatted for easy printing and photocopying, so you can hand out the sample ads and worksheets straight away. No resizing, no formatting issues and no extra prep required. Just download, print and teach!

Resources to Complement These Ad Examples

If you’re keen to explore more teacher-created, curriculum-aligned resources to complement these ad examples, then Teach Starter has you covered! Click below to access more time-saving activities for your persuasive writing lessons.

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