Unlock critical thinking skills by analyzing advertising created in different contexts with this engaging inquiry-based project designed to deepen students’ media literacy.
Analyzing Advertising to Understand Context and Audience
The way an advertisement is created and presented can vary dramatically depending on several different contexts. These contexts shape how messages are crafted, which techniques are used, and how the product or service is positioned. This project encourages students to investigate how different contexts (cultural, social, historical, geographical, editorial and target audience) can influence the techniques used by advertisers to sell their products.
To complete this media literacy project, students will compare two advertisements for a similar service or product that were created in and shaped by different contexts. They will then use the provided organizers to explore how context affects the techniques advertisers use to target different audiences. Students will present their findings as a slideshow or a compare and contrast essay.
Read on to learn more about how to use this analyzing advertising project with your students!
How to Analyze Advertisements with Inquiry-Based Learning
The analyzing advertisements project booklet contains everything your students will need to independently complete this inquiry-based project about how context influences advertising practices. (Note: You may wish to source a variety of advertisements for the students to work with before commencing the project.) The contents of the booklet are as follows:
- Project Overview
- Introduction to Textual Context
- Task Description – Create a Slideshow
- Task Description – Create a Compare and Contrast Essay
- Analysis Graphic Organizers
- Report Writing Planning Template
- Assessment Rubrics
By engaging with this resource, students will develop critical thinking skills while examining media texts through a fresh, inquiry-driven lens.
Download This Analyze Advertisements Bundle Now!
This analyzing advertising project downloads as an easy-print PDF or editable Google Slides file. Use the Download button to access your preferred files.
For sustainability purposes, please consider printing the project booklet double-sided.
This resource was created by Brittany Collins, a teacher in Indiana and a Teach Starter collaborator.
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